This project entails a pitch for a new app to help college students with homesickness. The presentation and pitch deck attached here includes comprehensive strategy, research and design from start to finish, including interactive Adobe Xd prototypes.

Skills for this project: competitive market analysis, business strategy, UX testing, creating user personas and journey mapping, wirframing, low fidelity – high fidelity prototypes, brand and style guide, KPIs and customer conversion metrics, iterative testing

This project was completed for the class UX Strategy & Design with Professor Lisa Villamil.