Ikra Javed – UX Portfolio

UNC University Libraries Website Reconstruction

Problem : How might we reconstruct the content and interface of the library website to be more intuitive for its users?
How I solved it: I spearheaded a user research initiative and led the execution of two new content templates
Results: Eliminated ~90% of content editor permissions management and streamlined user journey of browsing instruction sessions into one cohesive place
Skills: gathering product requirements, quantitative and qualitative user research, iterative design, content strategy, information architecture, design thinking, visual design, wireframing, stakeholder presentations

Problem : How do first-time users of a library space navigate around?
How I solved it: I collaboratively planned and executed a wayfinding study using qualitative and quantitative assessment methods.
Results: Our findings informed the design of the $1 million master space planning initiative.
Skills: problem definition, participant recruitment, incentive structure, consent forms, task analysis, diary study, SEQ rating scale, qualitative coding, stakeholder presentations

Problem: How might we create a digital experience that increases the confidence and engagement of first-time investors?
How I solved it: I spent 80% of the process sharpening the research question and 10% solving for the discovered issue— access and education.
Results: Preliminary user testing showed significant increase in ease use of the robo-advisor dashboard, with 66% (2/3) of users saying it was very easy.
Skills: usability testing, audience analysis, empathy mapping, behavioral segmentation, personas, card sort, user flows, content hierarchy, wireframing, low-high fidelity prototyping, storyboarding, style guide, user testing

*Class project for a real-world client