Ikra Javed 🔎

You can count on me to stay curious—
not just about users, but also about the UX processes that serve them.

UNC University Libraries Website Reconstruction

  • Problem 🔎 : How might we reconstruct the content and interface of the library website to be more intuitive for its users?
  • How I solved it: I spearheaded a user research initiative and led the execution of two new content templates
  • Results: Eliminated ~90% of content editor permissions management and streamlined user journey of browsing instruction sessions into one cohesive place

Area of Expertise: UX Content/Writing, UX Strategy, UX Design, UX Research

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Recruitment flyer for wayfinding user research study

Wayfinding User Research Study

  • Problem 🔎 : How do first-time users of a library space navigate around?
  • How I solved it: I collaboratively planned and executed a wayfinding study using qualitative and quantitative assessment methods.
  • Results: Our findings informed the design of the $1 million master space planning initiative.

Research Methods: Task Analysis, Diary Study, SEQ Rating Scale

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Vanguard’s Robo-Advisor Dashboard Redesign*

  • Problem 🔎 : How might we create a digital experience that increases the confidence and engagement of first-time investors?
  • How I solved it: I spent 80% of the process sharpening the research question and 10% solving for the discovered issue— access and education.
  • Results: Preliminary user testing showed significant increase in ease use of the robo-advisor dashboard, with 66% (2/3) of users saying it was very easy.

Area of Expertise: Usability Testing, UI Design, Design Thinking

*Class project for a real-world client

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